At Modular Commerce, we specialise in helping independent footwear and fashion brands grow their direct-to-consumer presence in the UK market. While we work with retailers as well, this article focuses on one of our most recent brand partnerships — SIOUX UK.
SIOUX is a premium German footwear brand with a 70-year heritage, well-known across Europe for comfort, quality, and craftsmanship. To help SIOUX establish a strong presence in the UK, Modular Commerce became their official e-commerce partner.
We now manage the entire online business for sioux-shop.co.uk— from website design and development to product uploads, digital advertising, and performance tracking.
Here’s how we’re helping SIOUX succeed online in the UK market.
SIOUX UK: Bringing a German Heritage Brand to British Shoppers
The SIOUX brand needed more than just a new website — it needed a complete online strategy tailored to the UK audience. We worked closely with their UK distributor and global team to build a dedicated, high-performing Shopify website that could serve as a trusted home for the brand in the UK.
What We Delivered:
- A mobile-friendly, brand-aligned Shopify website
- UK-specific design and navigation to fit the local shopper journey
- Custom collections for key categories: men’s, women’s, comfort, and formal shoes
- SEO setup and structure for improved visibility
- Easy product filtering by size, style, and fit
Beyond the build, we manage product uploads every season and ensure all collections are accurately displayed and optimised for conversion. Our team keeps the site fresh with updated content, banners, and promotional messaging.
Marketing That Matches Inventory and Margin
A well-designed store is just the starting point. To drive traffic and generate consistent sales, we manage all of SIOUX UK’s paid advertising and email marketing.
We run:
- Google Ads and Shopping campaigns
- Facebook and Instagram (Meta) ads
- Email newsletters and customer retention campaigns
Each campaign is tailored to reflect what’s in stock, what performs well, and what meets target margins. We adjust messaging seasonally and use campaign data to prioritise bestsellers, new arrivals, and clearance lines.
Shopify Expertise and Footwear Know-How
Our team brings together technical Shopify knowledge and real-world retail experience. We’ve worked in footwear retail for nearly 25 years and understand the details that matter: size variants, seasonal stock turnover, customer expectations, and branding consistency.
For SIOUX, that means:
- Optimising product pages for clarity and ease of use
- Grouping products by fit, style, and customer needs
- Creating on-brand content that speaks to their premium positioning
- Ensuring a seamless user experience across desktop and mobile
Performance Tracking and Real-Time Insights
SIOUX UK benefits from real-time access to performance dashboards, allowing their team to track ad results, traffic trends, and sales activity without waiting for reports.
We regularly review campaign performance and make adjustments based on:
- Stock availability
- Product-level performance
- ROAS and ad spend
- Seasonal demand and keyword trends
Our campaigns average a 5:1 return on investment through Google Ads, and we continue to refine our approach to maintain and improve that performance.
Fast Turnaround, Flexible Service
From project start to launch, we built and launched SIOUX UK’s Shopify website in just over a month — working closely with their UK team to ensure brand alignment and efficient asset delivery.
Since going live, we’ve scaled gradually and strategically, using data to guide where we focus ad spend, which products we highlight, and how we grow repeat customer value.
Because we work with many major UK and European brands, we also have pre-built templates and processes to make onboarding faster and smoother for future updates.
A Long-Term E-Commerce Partner
We don’t just build websites and walk away. For SIOUX, we are an ongoing digital partner — managing site content, product updates, marketing, and overall performance.
We meet regularly with their UK team to review insights, plan promotions, and align digital efforts with their broader commercial goals.
Our goal is simple: to help premium footwear brands like SIOUX thrive online in a way that’s smart, scalable, and rooted in retail understanding.
Book a Demo
If you're a footwear or fashion brand looking to grow in the UK market, we’d love to talk.
Book a free, no-obligation demo to see how we work, view live dashboards from SIOUX UK, and explore how we can help you succeed online.
